Google Ads consultant in Paris
Boost your sales with Google Ads
Create Google Ads campaigns that resonate with your target audience.
Make every euro spent a profitable investment.
A Google Ads consultant for increase your online visibility
Boost your advertising campaigns with tailor-made Google Ads strategies. As a Google Ads consultant in Paris, and working throughout France, I help you highlight your business where it matters most. I focus on concrete and measurable results with transparent communication throughout your SEA campaign.
What is the paid referencing on Google?
Paid referencing, or SEA (Search Engine Advertising), consists of buying advertising spaces on the Google search engine. This allows your ads to be displayed when users search for relevant terms related to your business through targeting and bidding on strategic keywords. You typically pay per click on your ads, making it easier to manage costs and evaluate the effectiveness of your campaigns. This type of advertising increases your immediate visibility on Google and optimizes your return on advertising investment (ROAS).
Why choose one Certified Google Ads consultant?
Managing advertising campaigns can be complex, but I'm here to simplify the process. As a certified Google Ads consultant, I set up and manage your paid search strategy from A to Z. From meticulous selection of keywords to auction optimization, including creative ad writing and carrying out A/B tests, I ensure the effectiveness of your advertisements. So you can focus on what you do best: running your business.
I provide you with clear analytics and detailed reports to reveal the real impact of your ads. Together, we adjust your strategies in real time to attract more prospects and increase your sales.
What are you waiting for to make Google Ads a powerful engine for your online growth? With Ouiscribe, every click counts!
Types of Google campaigns
Google Ads campaigns offer a variety of formats to meet your different marketing objectives.
Search Network Campaign
Your text and visual ads appear on the 1st page of Google search results (at the top or bottom of the page). Ideal for stimulating service pages, category pages, etc.; but also retarget visitors to your website (remarketing).
Display campaign
With the Display Network, your visual ads are displayed on a network of more than 3 million Google partner sites. This is perfect for building awareness of your brand and targeting people who have already interacted with your business.
Performance Max Campaign
The latest generation Google PMAX format uses artificial intelligence (AI) to optimize your ads (banners, videos, etc.). You can also do remarketing to maximize your results with minimal effort.
Google Shopping campaign
Your products are highlighted directly on Google, via your Google Merchant Center account, with information such as image and price. An optimal advertising format for e-commerce sites, these ads appear at the top of search results and on Google Shopping.
YouTube Placement Campaign
Your video ads serve across YouTube, appearing before, during, or after the videos users watch. They attract attention with attractive visual content, engage users and increase awareness of your brand.
When to call A Google Ads provider?
Here are the reasons why you could use my services:
Tools to optimize your advertising campaigns
Juses recognized tools such as Google Ads Editor, SEMrush, Google Analytics 4, Looker Studio, among others, to create and optimize your sponsored ads on Google.
Boost your visibility and online sales
Here's what happens next.
Send me a message. We will schedule an initial call (no obligation) to discuss your needs and goals.
During our call, we will talk about your marketing goals, your current challenges and your Google Ads advertising expectations.
I will do an analysis of your online presence, your existing campaigns and your target market.
I will prepare a strategy with clear recommendations and objectives to optimize your Google Ads campaigns.
Once approved, I will set up the objectives and bidding strategies, research relevant keywords, write persuasive ads, and create and launch your campaigns and ad groups.
I will monitor performance, make regular optimizations and provide you with detailed reports.
Google Ads? One of the fastest and most effective ways to attract visitors
qualified people to your website and convert them into customers.
The SEA Scribe
FAQ - Frequently asked questions
The cost of a campaign can vary widely depending on the industry, targeted keywords and geographic market.
As a Google Ads consultant, I generally recommend that small and medium-sized businesses start with a daily budget of $15 to $100. This initial budget allows you to test the effectiveness of different keywords and advertising strategies without committing too many financial resources. Then, for my services, I adopt a pricing method based on a percentage of the total advertising budget.
Currently, I have Google Ads Display and Google Ads Search (search network) certifications.
To succeed with Google Ads, first make sure your products or services meet market expectations (which may require prior market research). Define clear and SMART objectives for your campaigns. Plan a dedicated advertising budget.
Yes.
With a tailor-made Google Ads audit, I can:
- Analyze your account settings
- Check Google Analytics 4 configuration for campaign tracking
- Check tracking
- Analyze your existing campaigns: objectives, bidding strategies, keyword relevance, exclusions, budget
- Evaluate performance
- Identify areas for improvement and opportunities
- Give you optimization advice
The first results can appear within a few days, but it often takes a few weeks for campaigns to be fully optimized and deliver their full potential.
Absolutely ! You can choose to target specific geographic areas, cities, countries, or even radii around a particular address.
It depends on your goals. Search ads are great for direct sales, while display and video ads are perfect for building awareness of your brand. So, depending on your marketing goals — direct conversion or brand awareness — you'll choose the appropriate ad type. Using both search and display ads can be beneficial because they complement each other at different stages of the customer journey.
A/B testing compares two versions of an ad to see which one performs better. This allows you to continually improve your ads.
The Quality Score is an evaluation of the quality and relevance of your ads and keywords. A good Quality Score can reduce your cost per click.
SEO (Search Engine Optimization) optimizes your website to improve its visibility in Google's organic search results.
SEA (Search Engine Advertising) consists of paying for ads to appear in Google search results.
A KPI (Key Performance Indicator) is a key performance indicator used to measure the effectiveness of your advertising campaigns on Google Ads. Here are the KPIs I keep an eye on based on your marketing goals:
Click-Through Rate (CTR)
CTR measures the percentage of people who click on your ad after viewing it (impressions). A high CTR indicates that your ad is relevant and engaging.
Cost per click (CPC)
CPC shows how much you pay on average for each click on your ad. It helps you manage your budget and optimize your bids.
Conversion rate
Conversion rate measures the percentage of clicks on your ad that convert into desired actions (purchase, registration, etc.). It shows the effectiveness of your ad and landing page.
Cost per conversion (CPA)
CPA shows how much you pay on average for each conversion. This is a key indicator for understanding the return on investment of your campaigns.
Return on Ad Spend (ROAS)
ROAS, or Return on Advertising Spend, measures the revenue generated for each dollar spent on advertising. A high ROAS means your ads are profitable.
Rebound rate
Bounce rate measures the percentage of visitors who leave your site after viewing a single page. A high bounce rate may indicate that your landing page is not relevant or engaging.
If a campaign does not produce the expected results, I first review the targeting to ensure that it is well adjusted to your audience. Then I look at the data to find where things are blocking and test different ads to fine-tune our approach. My objective ? Adjust the campaign until it meets our goals.
Why choose Ouiscribe?
Holistic digital strategy
Years of experience in web marketing
Tailor-made support
Digital skills
National/local SEO consulting
Google Ads
WordPress
Digital strategy
Analytics
Pedagogy
Digital marketing advice
Find the latest blog articles on digital marketing (search engine optimization (SEO), web writing, social networks, business, etc.) in the scribotheque.
Search intent in SEO: what you need to know
Buyer persona: 47 key questions to define it
HTML SEO tags: the essentials to know
Book your Google Ads audit
Is your online visibility not taking off?
Boost it with an audit and a tailor-made Google Ads strategy.
