Google Ads consultant in Paris

Stimulez vos ventes grâce à des campagnes Google Ads

Create Google Ads campaigns that resonate with your target audience.

Make every euro spent a profitable investment.

Un consultant Google Ads au service de votre online visibility

Boostez vos campagnes publicitaires avec des stratégies Google Ads sur mesure. En tant que consultant Google Ads à Paris, et partout en France, je vous aide à mettre en avant votre entreprise là où elle mérite d'être vue. Avec une communication transparente et un suivi personnalisé, je m'engage à optimiser chaque étape de votre stratégie SEA.

What is the paid referencing on Google?

Paid referencing, or SEA (Search Engine Advertising), consists of buying advertising spaces sur le moteur de recherche Google.

Cela permet d'afficher vos annonces quand les utilisateurs recherchent des termes pertinents liés à votre activité grâce à un ciblage et des enchères sur des mots-clés stratégiques. Avec un système de paiement au clic, vous contrôlez votre budget tout en maximisant votre visibilité.

Ainsi, vous optimisez votre retour sur investissement publicitaire (ROAS).

Why choose one Certified Google Ads consultant?

Gérer des campagnes publicitaires peut être complexe, mais je suis là pour vous accompagner à chaque étape. En tant que consultant Google Ads certifié, je mets en place et pilote votre stratégie de référencement payant de A à Z.

De la sélection précise des mots-clés à l'optimisation des enchères, en passant par la rédaction créative d'annonces et la réalisation de tests A/B, je veille à l'efficacité de vos publicités. So you can focus on what you do best: running your business.

Je vous fournis des analyses claires et des rapports détaillés pour mesurer l'impact réel de vos campagnes. Ensemble, nous ajustons vos stratégies en temps réel pour attirer plus de prospects et augmenter vos ventes.

Qu'attendez-vous pour faire de Google Ads un moteur puissant pour votre croissance en ligne ?

Avec Ouiscribe, chaque clic compte !

Get a personalized quote

Types of Google campaigns

Google Ads campaigns offer a variety of formats to meet your different marketing objectives.

Search Network Campaign

Your text and visual ads appear on the 1st page of Google search results (at the top or bottom of the page). Ideal for stimulating service pages, category pages, etc.; but also retarget visitors to your website (remarketing).

Display campaign

With the Display Network, your visual ads are displayed on a network of more than 3 million Google partner sites. This is perfect for building awareness of your brand and targeting people who have already interacted with your business.

Performance Max Campaign

The latest generation Google PMAX format uses artificial intelligence (AI) to optimize your ads (banners, videos, etc.). You can also do remarketing to maximize your results with minimal effort.

Google Shopping campaign

Your products are highlighted directly on Google, via your Google Merchant Center account, with information such as image and price. An optimal advertising format for e-commerce sites, these ads appear at the top of search results and on Google Shopping.

YouTube Placement Campaign

Your video ads serve across YouTube, appearing before, during, or after the videos users watch. They attract attention with attractive visual content, engage users and increase awareness of your brand.

When to call A Google Ads provider?

Here are the reasons why you could use my services:

You don't have enough time to manage your campaigns

Your current campaigns are not performing well

You are launching new campaigns or products

You want optimal results from a specialist

You want regular monitoring and adjustments

You need detailed analytics and reporting

Tools to optimize your advertising campaigns

Juses recognized tools such as Google Ads Editor, SEMrush, Google Analytics 4, Looker Studio, among others, to create and optimize your sponsored ads on Google.

Boost your visibility and online sales

Here's what happens next.

Let's get in touch

Send me a message. We will schedule an initial call (no obligation) to discuss your needs and goals.

Discovery

During our call, we will talk about your marketing goals, your current challenges and your Google Ads advertising expectations.

Research and analysis

I will do an analysis of your online presence, your existing campaigns and your target market.

Tailor-made strategy

I will prepare a strategy with clear recommendations and objectives to optimize your Google Ads campaigns.

Setting up campaigns

Once approved, I will set up the objectives and bidding strategies, research relevant keywords, write persuasive ads, and create and launch your campaigns and ad groups.

Monitoring and optimization

I will monitor performance, make regular optimizations and provide you with detailed reports.

Learn more

Google Ads? One of the fastest and most effective ways to attract visitors

qualified people to your website and convert them into customers.

The SEA Scribe

FAQ - Frequently asked questions

The cost of a campaign can vary widely depending on the industry, targeted keywords and geographic market.

As a Google Ads consultant, I generally recommend that small and medium-sized businesses start with a daily budget of $15 to $100. This initial budget allows you to test the effectiveness of different keywords and advertising strategies without committing too many financial resources. Then, for my services, I adopt a pricing method based on a percentage of the total advertising budget.

Currently, I have Google Ads Display and Google Ads Search (search network) certifications.

To succeed with Google Ads, first make sure your products or services meet market expectations (which may require prior market research). Define clear and SMART objectives for your campaigns. Plan a dedicated advertising budget.

Yes.

With a tailor-made Google Ads audit, I can:

Analyze your account settings
Check Google Analytics 4 configuration for campaign tracking
Check tracking
Analyze your existing campaigns: objectives, bidding strategies, keyword relevance, exclusions, budget
Evaluate performance
Identify areas for improvement and opportunities
Give you optimization advice

The first results can appear within a few days, but it often takes a few weeks for campaigns to be fully optimized and deliver their full potential.

Absolutely ! You can choose to target specific geographic areas, cities, countries, or even radii around a particular address.

Cela dépend de vos objectifs. Les annonces de recherche sont excellentes pour les ventes directes, tandis que les annonces display et vidéo sont parfaites pour faire connaître votre marque. Donc, selon vos objectifs de marketing — conversion directe ou sensibilisation à la marque — vous choisirez le type d'annonce approprié.

Utiliser à la fois les annonces de recherche et les annonces display peut être avantageux, car elles se complètent à différentes étapes du parcours client.

A/B testing compares two versions of an ad to see which one performs better. This allows you to continually improve your ads.

The Quality Score is an evaluation of the quality and relevance of your ads and keywords. A good Quality Score can reduce your cost per click.

SEO (Search Engine Optimization) optimizes your website to improve its visibility in Google's organic search results.

SEA (Search Engine Advertising) consists of paying for ads to appear in Google search results.

A KPI (Key Performance Indicator) is a key performance indicator used to measure the effectiveness of your advertising campaigns on Google Ads. Here are the KPIs I keep an eye on based on your marketing goals:

Click-Through Rate (CTR)

CTR measures the percentage of people who click on your ad after viewing it (impressions). A high CTR indicates that your ad is relevant and engaging.

Cost per click (CPC)

CPC shows how much you pay on average for each click on your ad. It helps you manage your budget and optimize your bids.

Conversion rate

Conversion rate measures the percentage of clicks on your ad that convert into desired actions (purchase, registration, etc.). It shows the effectiveness of your ad and landing page.

Cost per conversion (CPA)

CPA shows how much you pay on average for each conversion. This is a key indicator for understanding the return on investment of your campaigns.

Return on Ad Spend (ROAS)

ROAS, or Return on Advertising Spend, measures the revenue generated for each dollar spent on advertising. A high ROAS means your ads are profitable.

Rebound rate

Bounce rate measures the percentage of visitors who leave your site after viewing a single page. A high bounce rate may indicate that your landing page is not relevant or engaging.

If a campaign does not produce the expected results, I first review the targeting to ensure that it is well adjusted to your audience. Then I look at the data to find where things are blocking and test different ads to fine-tune our approach. My objective ? Adjust the campaign until it meets our goals.

Why choose Ouiscribe?

0°

Holistic digital strategy

Years of experience in web marketing

Tailor-made support

Digital skills

National/local SEO consulting

90%

Google Ads

80%

WordPress

88%

Digital strategy

95%

Analytics

80%

Pedagogy

85%

Digital marketing advice

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