Natural referencing audit
Reveal it potential of your site
Is your website visibility at its peak? Are your keywords and texts relevant to your target?
What improvements can you make to the technical parameters of your site?
what is a natural referencing audit?
The natural referencing audit is the complete diagnosis of the health of a website. It reveals its strengths and weaknesses, identifies optimization opportunities to strengthen its online presence and improve its ranking. Made by the SEO consultant, this careful consideration is the starting point for any organic SEO strategy.
The analysis leads to a “digital prescription” aimed at (re)giving the website an optimal state of health.
To do what a complete SEO audit?
The SEO audit is the cornerstone of any digital marketing strategy. It allows companies that want to shine on the Web:
- to optimize their online visibility;
- improve the user experience;
- to increase their organic traffic;
- to outperform the competition online;
- to measure performance.
It is the essential tool to strengthen your digital presence, attract a targeted audience and, ultimately, generate positive results for your business.
The SEO audit semantic and technical
Take your online presence to new heights.
Content analysis evaluates the relevance of text on your site, including keywords, semantic richness, titles and tags. As an SEO consultant, I identify gaps, redundancies and outdated content, while revealing opportunities for improvement. The goal is to polish your content so that it is not only useful and targeted, but also perfectly optimized for search engines.
Technical analysis examines the technical aspects of your website, such as: URLs, page loading speed, Core Web Vitals, indexing, mobile compatibility, 404 errors, structured data, among others. This diagnosis makes it possible to identify technical problems likely to impact its performance. The objective? Strengthen the usability and accessibility of your site, in order to improve the user experience and optimize organic SEO (SXO).
Receive your roadmap to successfully rank on the SERP, increase your organic traffic and convert your visitors into customers.
When to proceed an SEO analysis ?
LThe frequency depends on the specific situation of your website and business.
Website under construction
Get off to a good start with basic recommendations for a successful site.
Online website
Identify the strong and weak points to continue your journey without pitfalls.
Website redesign
This is the perfect time to sort through your content and work on your SEO.
SEO performance check
Tools used during SEO diagnosis
The effectiveness of the natural referencing audit depends, among other things, on the use of effective and recognized tools to analyze, optimize and monitor a website.
An essential key to remaining competitive in a dynamic environment.
Natural referencing audit
Find out how to maximize your visibility and attract more visitors with tailored recommendations.
Prioritize what matters most for your website
Audit report including personalized guidelines and advice, followed by an exchange by telephone, videoconference or in person.
How does the audit take place?
Study of your sector of activity and carrying out a competitive SEO study.
Preliminary analysis that gathers data from your website to identify potential issues.
Implementation of the editorial and technical audit.
Study of links pointing to your website (quality, relevance) in order to assess their impact on your online authority.
Creation of a natural referencing audit report: the problems identified and the recommendations. Development of an action plan to improve the SEO of your website (for example: content strategy, creating backlinks, etc.).
Regular monitoring of KPI's (Key Performance Indicators) in order to evaluate the effectiveness of the adjustments made to your site and to guarantee a continuous and relevant SEO strategy.
The audit scrutinizes every page of your website to ensure that it is well understood and ranked by Google.
The SEO Scribe
FAQ - Frequently asked questions
Here is an overview of the investment required for my SEO audit services, adapted to different website sizes:
Small site (less than 100 pages):
- The investment for an SEO audit is between €500 and €1000.
Medium-sized site (100 to 1000 pages):
- The investment for the audit is between €1,000 and €3,500.
Large site (more than 1000 pages):
- The investment for the audit starts from €3,500.
How often you should perform an audit depends on several factors, including the size of your website, the competition in your field, and how often your content is updated. Here are some general guidelines (each request being considered on a case-by-case basis):
- New website: It’s a good idea to run an analysis to make sure your site is well-optimized from the start.
- Existing website: It is recommended to perform a complete analysis at least once a year. This helps check the overall health of your site, identify potential issues, and update your SEO strategy to stay competitive.
- Major website updates: It is advisable to perform an analysis when you make significant changes to your site structure, content, etc. to ensure that these changes will not have negative effects on the natural referencing of your website.
- Competition: if new competitors emerge, it may be interesting to consider a diagnosis to adapt to this change.
Conducting an editorial analysis once or twice a year allows you to take stock of the effectiveness of your SEO editorial content and your editorial strategy.
Content audit focuses primarily on the on-page SEO content of your website. It does not cover the technical aspects of your site. Its role is to make the visiting experience as pleasant as possible for visitors to your website thanks to editorial web content (in other words editorial content).
The time spent on a site is an excellent indicator of editorial quality for a search engine. What users like necessarily pleases Google! You will then be better referenced on the internet.
The technical audit, as its name suggests, covers the entire technical aspect of your website. The technical SEO expert ensures that your site is secure, accessible and optimized for search engines. For example :
- Is the code base clean?
- Are the URLs structured correctly?
- Is the sitemap effective in optimizing website navigation?
- Etc.
Upon receipt of the detailed report of the analysis of your web pages, you will be aware of a certain number of personalized recommendations. You can then decide to:
- improve and optimize your SEO content yourself;
- delegate all or part of the optimization of your SEO: texts of web pages to rework, metadata to rectify, SEO writing, creation of an editorial calendar, etc.
The complete SEO audit concerns all website owners who wish to improve their content marketing strategy and their natural visibility on search engines. That is, all companies that want to appear higher in search results.
Indeed, natural referencing increases the chances of being found by people looking for information online. This means that more visitors will come to your showcase site or your e-commerce site.
Access is systematically requested to the following tools: Google Search Console And Google Analytics.
If you don't already have these free tools, I highly recommend installing them. These will be of great help to you as a website owner.
Why choose Ouiscribe?
Global and personalized strategy
Years of experience in web marketing
Years of SEO experience
