Obtenez plus de visibilité, de visiteurs sur votre site
et de ventes grâce à des stratégies Pinterest ciblées et créatives.
With 444 million active users Worldwide, Pinterest is a major player in visual marketing. Much more than a social network, it is above all search engine !
Pinterest users are looking for inspiration for various projects such as homestaging, renovation or even shopping. This platform functions like a vast virtual library where users come to pick up ideas, often having an explicit purchasing intention.
This is a valuable opportunity to grab users’ attention and expand your brand’s online visibility. Did you know ? Pinterest offers twice the ROI to other platforms such as Instagram or TikTok. In this sense, a Pinterest agency can help you:
● Highlight your products or services.
● Increase your conversion rate.
● Attract visitors ready to engage or buy.
● Promote your expertise.
● Express your originality and unique style.
Pinterest boosts your site’s SEO! By creating quality “nofollow” inbound links that redirect to your website, you increase referral traffic. Even if these backlinks do not transmit “ SEO juice », their importance remains essential, because they contribute to the awareness of your brand. Google and Bing still consider them an indicator of trustworthiness and authority, which is beneficial for your search rankings.
Pinterest marketing services from A to Z.
Definition of marketing persona
Accurate identification of the demographic and psychographic characteristics of the target audience.
Creation of a professional Pinterest account
Creation of a professional Pinterest account adapted to the needs of the business.
Pinterest profile optimization
Profile customization to maximize visibility and attractiveness to the target audience (biography, CTA, claiming the site on Pinterest, etc.).
Choice of keywords on which to position the brand
Strategic keyword selection to improve brand SEO/activity on Pinterest.
Creation of tailor-made content
Design of unique visuals and texts specifically adapted for the audience and the platform.
Optimizing content to rank on Pinterest and improve SEO
Applying SEO best practices to increase pin visibility.
Engagement Routine
Regular interaction with the community to increase engagement and loyalty.
Advertising campaigns
Creation and management of targeted advertising campaigns to increase reach and acquisition of new customers.
Monitoring and analyzes
Evaluation of performance and adjustment of the Pinterest strategy based on the results obtained.
Here's what happens next.
We discuss your goals, your target audience, and your brand. This step allows the Pinterest agency to understand your needs and establish a suitable strategy.
Reviewing your current presence on Pinterest and evaluating your existing pins, boards to identify opportunities for improvement.
Building a custom content plan, including creating editorial calendars, choosing which types of Pins to use, and more.
Creating engaging, SEO-optimized Pins, ensuring each Pin is designed to captivate and engage your target audience.
Setting up and managing advertising campaigns on Pinterest to increase the reach and engagement of your Pins, if necessary.
Regular performance monitoring with detailed analyses. You will receive monthly reports that include traffic generated, user engagement, conversions.
Adjustment of current strategy and campaigns to continually improve results and achieve set goals.
Pinterest is not just an image sharing platform, it is a powerful SEO tool.
Properly exploited, it can play a key role in increasing your web traffic.
The SEO Scribe
The cost of support on Pinterest varies depending on the project. Here is a general idea of the investments to be expected:
A pin corresponds to a visual or video. You can “ pin » of the “ pins » in the thematic tables of your choice. A link is associated to your website from the publication (or product in question).
You can therefore create tables on various themes. SEO optimization on Pinterest helps people discover you. To do this, it is important to insert keywords according to the search intentions of Internet users on the platform.
Pins on Pinterest generally have a longer lifespan than content on other social networks, often estimated at 3 months or more.
Pinterest France offers several publishing formats that allow brands to share their content in a visually attractive and engaging way:
Experiment with different Pin formats to see what engages your audience the most.
Pinterest Agency can create optimized Pins with direct links to your site, promote specific content through Promoted Pins, and implement Pinterest SEO strategies to increase traffic.
The advantages of Pinterest Ads:
The Pinterest agency measures success through key indicators such as the number of saved pins, web traffic generated, user engagement and return on investment of advertising campaigns.
There is no ideal posting frequency. But a good practice is to pin regularly, several times a week, to maintain engagement without overwhelming followers.
Global and personalized strategy
Years of experience in web marketing
Years of SEO experience
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