Content strategy service
Créez des connexions, générez des conversions
Vous arrive-t-il de publier au jour le jour, selon votre inspiration ?
Vous ne savez pas pour qui ni pourquoi vous créez du contenu ?
Do you want to stand out from the competition? Attract and retain your target audience?
What is there “content strategy”?
Content strategy, or editorial strategy, encompasses the creation of online content with the aim of attracting relevant audiences and converting them into customers. No more intrusive sales approaches: content is king.
How ? It's about designing and distributing content designed for your target audience, on one or more channels, at the best time. This strategy is based on four keys:
Content strategy represents the essential digital roadmap for growing an online business over the long term. Perseverance and consistency are essential! Whether on a blog or on social networks, the editorial strategy leaves no room for chance.
The content strategy service gives you all the keys to showcase your business on the Web in a remarkable way. Develop your business with content that resonates and leaves an impression!
The benefits of a content strategy
By attracting your potential customers with relevant and quality content,
inbound marketing allows you to create a relationship of trust and loyalty with your audience.
The keys to a sustainable editorial strategy
SMART objectives
Specific, measurable, achievable, realistic and time-bound objectives.
Targeted queries
The choice of relevant keywords with high SEO potential.
An editorial calendar
The scheduling tool that organizes and structures content creation, publishing and promotion.
An editorial charter
The document that establishes the guidelines, standards and tone to follow when creating and distributing content.
Relevance and regularity
The production of high value-added content that meets the expectations of Internet users.
Content strategy service
Content strategy support
Audit, competitive analysis, definition of objectives, development of a customer avatar, research of targeted keywords, definition of an editorial line, establishment of the editorial schedule.
The deliverable is provided in the form of a complete file, followed by a verbal exchange for restitution and answering your questions.
Content strategy encompasses a variety of formats, adapted to different platforms:
Company blog
Email marketing
Video platforms
FAQ - Frequently asked questions
The investment required for the provision of content strategy is 660 euros.
This includes all the essential steps, from the initial audit to creating your editorial plan, defining objectives, researching keywords and developing your customer avatar. This work represents more than 10 hours of service.
Each service is 100 % personalized to precisely meet your needs and provide you with an effective and adapted content strategy.
Content strategy is the action plan to follow to bring your ideal customer to you.
Content marketing is simply the art of promoting your content.
Conquering the web without carrying out a content audit: it's a bit like if an interior decorator took on the project of beautifying an interior without taking into account the volume of the rooms, the layout and the 'existing !
The SEO audit studies the existing content of your website. Does your site provide enough editorial content? If so, what are the most read, but also the least appreciated, contents? Is the choice of keywords justified and relevant? Is the semantic field sufficiently developed? So many questions that you must answer before you want to attract the interest of your ideal clientele.
The ultimate goal ? Improve the performance of your content to get more qualified traffic and clicks to your website.
The editorial calendar or publication calendar is a tool that allows you to organize your content strategy and have a precise vision of the articles to be written over the long term (3 or 6 months, even a year).
The idea is simple: all your article ideas must be planned from A to Z. This way you overcome the anxiety of the blank page.
What support should I use to create the editorial schedule?
- Excel;
- Trello or Notion for example;
- Google Calendar.
This schedule includes a certain number of sections to complete in the order you wish:
- date of publication of the article;
- number of words ;
- main keyword;
- secondary keywords;
- title of the article;
- the structure (titles and subtitles);
- the URL of the article;
- the category of the article.
To go further, you can also add:
- the date the article was created;
- status: published/to be published;
- the sources ;
- the number of internal links (and the text of the links);
- calls to action (CTAs).
