SEO on Twitter: 8 tips to optimize your SEO

Melanie Robin
November 7, 2023
2:05 p.m.
0 comments

In 2015, Google and Twitter (now renamed "X") formed a partnership in which Google gained full access to Twitter's news feed (called "Firehose"). Twitter CEO Dick Costolo explained that the main idea of the deal was to more effectively convert people who are not yet connected to Twitter. And it must be said that the results are there: Twitter has multiplied by 10 the number of disconnected users who come to its site, increasing it from 7.5 million visitors per month to 75 million. It is obvious that you have already seen tweets or Twitter accounts appear in the SERPs when you search for something specific. So how do you get your business's tweets to show up on Google? Understanding Twitter SEO.

SEO (Search Engine Optimization) on the social network X increases your visibility both on the platform and in search engine results. A boon to increase your chances of being seen, read and converted online. Here are 8 key tips to adopt now.

1. Use keywords in tweets

As website owners, We all know the importance of keywords in natural referencing. For SEO on Twitter, it’s the same. Use all of the 280 characters to your advantage and try to integrate keywords from your website, if it goes with what you are tweeting. This can help your tweet appear in your prospects' search results. Think like the customer when using key phrases and favor the long tail keywords to place you more easily in the SERPs.

Note: don’t ignore hashtags, choose strategic keywords.

2. Optimize your account information

Most users of social network X will search for your business by typing its company name. If you choose a completely different nickname, they won't find you. Try to take your trade name as a nickname (or an easily recognizable variant). Don't use too many numbers because Google, and even other users, may think it looks like spam. Your username must be the official business name and the photo must be your logo. Update your bio to include relevant information about your services, without forgetting to include keywords. Final advice: always use a link to your website or your blog as a link to your profile, to increase traffic.

3. Think about content curation

Avoid talking only about yourself! Google (and users) risk taking you for a spammy account. Then, you will never appear in the search engine results (Google, Bing, etc.). Think of help your customers and prospects by retweeting content from reliable sources (reference media, influencers, experts, etc.). This technique allows you to obtain more diverse content and generates more retweets. Therefore, you are more likely to see your tweets referenced on Google. Which brings us to the next tip…

4. Make sure your tweets are shareable

Try to write tweets around 180 characters to optimize shares. In fact, this allows users

to retweet and add their comments. Furthermore, don't just tweet a link and say nothing: add a description, the points covered or a powerful title. This is why your followers will want to click or share your message.

5. Add your Twitter handle to your website

This is perhaps obvious, because most reputable brands systematically add their social networks to their

Web sites. The simplest and cleanest way to do this is to add a Twitter follow button on home page and/or in the sidebar. Under your items, place a share button which automatically writes a tweet by adding your nickname. These two techniques will give your visitors an easy and visual way to access your Twitter.

6. Insert videos and images

Images and videos play a significant role in Twitter SEO. They are more likely to be shared and generate interactions, which sends a positive signal to the platform. Consider populating the alternative text (ALT) of your images with relevant queries. Say keywords in your videos and enable subtitles to provide a better user experience. Given the ever-increasing competition on the social network, learn to really differentiate yourself with quality visuals to reach your target audience.

7. Favor the thread trend

A thread, often called a thread, is a series of tweets that appear in the form of a conversation. Because the objective behind threads is to connect several coherent and impactful ideas. The social network discussion threads to improve content quality, boost engagement and provide users with a unique space to exchange ideas, information and authentic stories. The secret to a successful thread? Meet the search intent of your target audience on the platform. A single thread has the power to increase your visibility by 10.

8. Interact with your followers

The more you interact with your followers, the more likely your tweets will be visible. For increase engagement on the X platform, you can:

respond to questions and comments from your subscribers;
launch competitions and promotions;
organize online events (webinars, etc.).

How does Twitter influence your website’s SEO?

Social SEO is the secret to strengthening your online visibility. By using social media in a relevant way, you will boost your search engine rankings. Social media, like Twitter, is a key to attracting more visitors to your website.

You get backlinks

When you share links to pages on your site on Twitter, you create “nofollow” backlinks to your website. The same goes for influential users or brands who relay your content. Social media links help boost your site’s credibility in the eyes of search engines.

Note: Content on this platform can go viral in minutes.

You promote the indexing of your tweets

If your profile is public, then your tweets can be found on Google. Search engines index tweets that are relevant, especially when you already have a well-established follower base and a positive influence on the platform.

You emit the right social signals

It is no longer to be proven, there is indeed a correlation between social signals (such as sharing on networks) and the ranking of a site in search engines. In 2023, SEO requires relevant use of social networks.

You get better visibility

If your content is shared and retweeted by other users on Twitter, then you will reach a wider audience. You will increase traffic to your website, making it a great factor for SEO.

You strengthen your notoriety

An active presence on the platform builds awareness of your brand, which can, in the long run, lead to increased revenue. direct searches for your brand on search engines.

After implementing these best practices to optimize your SEO on Twitter (now renamed X), regularly consult the statistics offered by the social network. You will have an overview of the most liked and retweeted tweets. You will also know the number of clicks on your links. This data will help you refine your strategy to create SEO-friendly tweets that will boost traffic to your website. Ultimately, Twitter is an integral part of your overall organic SEO strategy.

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