L'art du lien entrant pour booster votre visibilité en ligne
- Melanie Robin
- September 17, 2023
- 12:00 p.m.
- 0 comments
To gain visibility in Google results, it is important to understand how it achieves its ranking. However, the Mountain View giant's teams have always made sure not to provide too much information on this subject. Web technicians who specialize in the field of SEO have therefore carried out their own surveys for around twenty years now, in order to find out more. Quite quickly, they understood that links have a direct impact. In this article dedicated to link building, we will highlight the essential aspect of inbound links (backlinks) on the ranking of your website in search results.
Why are links necessary?
We always say that the link is what constitutes the Internet, that it is its essence, and that it is for this reason that we make link strategies in SEO.
No internet without links
The reality of the web alone explains the usefulness of links in SEO. What is the internet, if not a set of documents
linked together ? The link is the nature of the Internet, since it is through it that each network – net – national, local, public, private, commercial, informational, administrative, institutional […] is connected to the others, and that each site, within each network, is connected to the others — inter.
Links in SEO
A site to which no link points is therefore isolated, it is not part of this entire international network. It's like a business set up in the middle of the desert. He cannot therefore benefit from the visibility he needs, among all his peers, but also and especially in the eyes of Internet users. However, anyone who has taken care to create or have a website created needs it to be visited. This is where SEO comes in, especially for link building.
How to create viable inbound links?
It is not enough to make links to be positioned satisfactorily on Google. But to succeed in being visible to Internet users on the keywords that define your site, this requires incoming links (backlinks). A backlink is simply a hyperlink from one site to another. Links are important for Internet users, natural referencing, because they influence the ranking of sites on search engines.
An inbound link has meaning
When we imagined the Internet and designed the protocol http – hypertext transfer protocol – which has become today https – s For security – we sought to allow a person to access other resources from the one they had in front of their eyes. By imagining the hypertext link, we allowed whoever wished to add a reference in a text – as was already done at the bottom of the page, for example, in books – but above all the reader to be able to immediately consult this other resource , by “clicking on this link”. This functionality adds an important dimension to the online experience: guiding Internet users to additional or high value-added information.
The incoming link and its anchor
Consider relevant text published on a page — the source page. It deals with a subject A. In this text, we find an incoming link which links to another page – the target page. It makes sense that the anchor of this incoming link clearly indicates what is found on this target page. It is recommended not to over-optimize clickable text. Just as we will favor the selection of credible source sites, benefiting from a strong authority and a good organic traffic qualified.
What is the best linking strategy?
From then on, we understand that words and even more meaning are absolutely necessary in a netlinking strategy. It is for this reason that we speak of semantic linking. Semantics is in fact the science whose object is the meaning of words, sentences, etc.
The prerequisite for netlinking
The first thing to do, in a netlinking strategy, is therefore to find sites that naturally
a common theme. If we talk about cooking on the target page, it is normal that we talk about cooking, kitchen accessories, recipes, gastronomy, gastronomic or catering specialties, even nutrition [...] on the source pages. It would not be logical for it to deal with cars, real estate or finances.
Netlinking and texts
Then, it is important that the link is inserted in content that the vocabulary is as rich as possible. For this we
draws on the lexical field, that is to say the vocabulary of the theme of the article. If it is a question of creating inbound “do follow” links for a cooking site, we will have to concentrate on the theme of cooking. So on the source pages, we will publish texts containing words from the lexical field of taste, we will also talk about ingredients, spices, cooking times... This is how we will set up a network of pages whose themes will be similar. Therefore, Google will conclude that each link “ follow » makes sense, and that the target site deserves to be well positioned on keywords in the kitchen theme.
What you must remember
Healthy connections are the essence of the Internet. A website without links is comparable to a business lost in the desert, invisible to Internet users and web robots. That said, creating links is not enough. The relevance of inbound links is the key to strengthening the credibility and visibility of a website. Each inbound link must be carefully designed to have a positive impact on the ranking of the site in question. Most importantly, each backlink must make sense and be anchored in a rich and relevant semantic context. Finally, you should select source sites with a strong authority score and good natural traffic.
Consultant in natural referencing (SEO) and digital strategies in Paris. I help businesses optimize their online visibility.
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